CBGB

Kismet Media Group was hired by CBGB’s founder Hilly Kristal and entrusted to unlock the value of the CBGB name by forging licensing and strategic partnerships with like minded brands, people and companies. Working with Beardwood & Co. we managed and oversaw the creation and development of the CBGB YES/NO Guide and Brand Book. With brand book in hand, we developed and executed one of a kind licensing deals with Clear Channel Radio for the CBGB Radio Channel on iheartradio, CBGB Guitar Hero with Activision, CBGB Comic Books with Boom Studios, Bravado International for wholesale and eCommerce, and The Rock & Roll Hall of Fame and the Warped Tour for exhibits, touring and product placement.