Key Brand Entertainment Acquires the Broadway Channel
Congratulations to our client and friends at The Broadway Channel on joining Key Brand Entertainment in this exciting merger.
March 4, 2015, New York, NY – Key Brand Entertainment has acquired The Broadway Channel. KBE owner John Gore said of the acquisition, “We are looking forward to the expansion and opportunities this acquisition creates. We will be able to combine the content libraries of Broadway.com and The Broadway Channel and then employ the plethora of new technologies and digital platforms on the media landscape to make that Broadway content even more accessible nationwide.” Terms of the acquisition will not be disclosed.
Matt Hege, SVP Broadway Channel Television and Media, added, “I am excited that The Broadway Channel has joined Key Brand Entertainment. The Broadway Channel continues to reach new audiences with the emergence of our broadcast and syndications titles such as What’s Hot on Broadway and Broadway Profiles. Broadway Previews, our first show dedicated to Broadway and Off Broadway continues to fully engage New York City tourists and surrounding cable subscribers. Key Brand Entertainment is a natural fit as a theatrical leader that will allow for The Broadway Channel to shine brighter than ever before.” Hege will join KBE’s management team overseeing The Broadway Channel, which will operate within the KBE Interactive Division as a part of its family of companies.
THE BROADWAY CHANNEL is a media company that produces and distributes video and television programming. The Broadway Channel’s family of programming includes Broadway Previews, OFF, Broadway on Tour, Las Vegas Previews, West End Previews, Broadway Profiles and What’s Hot on Broadway. The Broadway Channel’s digital network distributes Broadway Previews and its associated programming via dedicated cable channels (video on demand and linear) with a host of cable partners including Cable Vision, Verizon and RCN for Manhattan and NYC residential subscribers. The Broadway Channel is provided into over 80 hotels in the Manhattan area reaching tens of thousands of guests daily. The Broadway Channel recently launched a 30-minute broadcast series titled “Broadway Profiles, which is hosted by Tamsen Fadal and airs on WPIX 11 in New York City. A second broadcast program, a holiday special called “What’s Hot On Broadway – Hot For The Holidays” hosted by John O’Hurley was co-produced and distributed by Kismet Media Group for broadcast syndication and aired nationally in over 50 markets covering 70% of the U.S. The special served as a pilot for a new weekly half hour series of the same name “What’s Hot On Broadway”currently being marketed by Kismet Media Group for Fall of 2015.
KEY BRAND ENTERTAINMENT is the leading developer, producer, distributor and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, Group Sales Box Office, BroadwayBox.com and Broadway Classroom. Broadway.com is the premiere Broadway theatre website for news, exclusive content and ticket sales. It has been cited as the most influential source for obtaining Broadway information since 2009, according to The Broadway League Audience Demographics report. Broadway Across America is the foremost market leader for live touring theatre in North America. KBE continues to build on its significant producing expertise and geographic reach to present Broadway and the West End’s biggest hits to North America, Japan, the United Kingdom and other emerging theatre markets. Its productions span Broadway, Off Broadway, London’s West End, Japan, Canada and 40 domestic markets. It has won Tony Awards in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.
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