Gino is President and Founder of Principal Brands, a NYC-based marketing group specializing in brand development and digital marketing strategies. As a seasoned expert with 20 years marketing experience, he is well-versed in social, mobile, search, web and email marketing. He has been developing successful multi-channel campaigns and strategies for clients in real estate, film, fashion, beauty, fitness/nutrition and hospitality. Gino serves as an advisor and strategic partner to Kismet offering in-depth knowledge and expertise in designing and executing digital and social media campaigns that generate positive results. His innate ability to understand and use consumer behavior data and analytics has been key in producing effective campaigns.